The good boy
4:20 special project
There are moments you simply can’t miss. 4:20 is one of them.
To celebrate this iconic ritual, we’ve created an exclusive in-store t-shirt and a special kit for those who truly know how to enjoy the moment.
You don't need to climb the Himalayas to experience an unforgettable journey.
Sometimes all it takes is four crazy friends, an idiotic sticker on WhatsApp ... and a few buds.
That's where the 4.20 special project comes from, a kit designed for those who take life as it should be taken: with ease, irony and a healthy dose of nonsense - to make our good boy smile more than he already does.

THE GOOD BOY TEE - A limited edition piece, available only at our Flagship Store, the graphic speaks for itself.
