GOAT-ing season

A touch of Blur in Awen FW24

The last Hockey sweatshirt in collaboration with Blur was a thousand letsgoski ago...but with the king by our side, our iconic GOAT line grows again.

We're introducing a fresh new colorway—a deep forest green inspired by Awen, our latest fall-winter collection. The line also welcomes two new additions: a tee and a snapback, each bearing the distinctive marks of our and Blur’s style.

To highlight all, we’ve developed a campaign that captures movement and light in dynamic ways, taking you on an evocative journey that brings this season's energy and vibe to life.

You will soon see what our Blur has got himself into, stay tuned and don't miss the products, time to collect them all!

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