From a Bench, a Worldwide Journey

Everything began on a bench, with a group of friends and an idea: to create a symbolic piece that could represent their crew. From their meeting place, “the benches,” the first t-shirt was born, featuring a stylized bench — the very first concrete symbol of what Dolly Noire is today: a brand that brings together design, identity, and a shared vision.

Created to celebrate the brand’s early steps, the Bench line has embodied our urban soul since the very first collections, inviting those who have the courage to be themselves to transform who they are into an authentic and personal style.

Humble Start, Global Vision

To pay tribute to the city where it all began, Bench Milano tells the story of its energy and contrasts through garments that interpret its urban identity, with its most iconic symbol: the Duomo.

Alongside Milan, Tokyo also enters the narrative with its pagoda — a bridge between tradition and contemporary vision. Completing the story is an exclusive symbolic graphic portraying the five friends on the bench, the visual and identity root of the brand.

But Milan is only the beginning: in every city around the world, there is a bench where someone can sit, dream about their future, and start building it.


On January 22nd, at the Dolly Noire District, this vision becomes reality. With the new drop and the Open Marker event, everyone will be able to customize their own Bucci Bench, surrounded by artists, ink, and ideas in motion.