Axell
The new entry not just in the rap game
Born in 2000, he chose music as a way to redeem himself.
From hockey games to the heart of the desert, we're taking him everywhere, mixing our style with his to create an explosion that kicks ass.
He joined us through the Maspalomas desert for the main campaign of the SS24 Shirin collection: enjoy a few shots.
But we wanted more!
So we snuck into the filming of Malocchio #2 😉
