THE YEAR OF THE WOODEN SNAKE

The snake and the wolf get together on ice

To mark the Lunar New Year, we return to warm up the ice together with HC Pustertal for a new collaboration.

We intertwine two iconic symbols: on the one hand the snake, symbol of Milan and main character of the Chinese New Year. Thanks to its ability to change its skin, it is associated with rebirth and good luck.

On the other hand, the wolf, the soul of HC Pustertal, embodies courage, team strength and resilience.

These two identities come together in an exclusive jersey, creating a link between the Milan snake and the Pustertal wolves.

This product will be featured on 31 January in the ICE Hockey League top league match, where HC Pustertal will clash with the Austrian Pioneers Vorarlberg team.

The pre-season 2024

Last year, in order to hype up the team properly for the seasonal championship, we designed the official Pre-Season 2024 match jersey for them, worn for the first match on 22 August 2024 - did you miss it?