Embrace the journey without fear

Spring Summer 2024 Drop 2

Our journey in Shirín continues: a dystopian world, set in a future where everything is sand and dust, where desertification has taken over.

The graphics, inspired by the creatures and shapes of the desert, merge with Dolly Noire icons. We present some of Luca Barcelona's lettering and graphics such as the Persian carpet and chemical patterns.

Blur, Moonryde and Axell are the protagonists of the SS24 campaign, each representing a path through challenges, faced with determination, that leads to overcoming personal boundaries and discovering one's own identity.

Journey without fear

“In the silence of my spirit, I embrace the unknown with courage,

running on the waves of the wind.

I travel following my strength, beyond the dunes of doubt,

where my destination awaits.

My limits are but mirages on the sand.

I surpass them, like a hawk in the immense sky,

beyond the boundaries of fear,

And it is there that I will find my infinity.

As distant as the destination may seem

like the stars of the night, my journey continues.

I face every challenge along the way,

With each step, I rewrite my destiny.

Whatever the start of your journey,

Embrace the path with confidence,

Face fear with courage, for there is no limit to the goals you can conquer."